Casa e Hotel Arcanjo are local accommodation establishments that offer a unique experience, combining traditional architecture with the modernity of current amenities. With the objective of reinforcing the online presence of these two accommodations and increasing their visibility, Accional developed both a new visual identity and developed the respective websites, with online booking platforms.
Our main objective was to develop a brand that conveyed welcome and well-being.
Therefore, we started by developing the visual identity. The Hotel Arcanjo logo was created with the figure of the Archangel angel as a base, representing the protection and welcome that guests find both in the Hotel and in the House. To convey this idea, we used simple, subtle and delicate lines, with a minimalist silhouette that represents the wings of an angel. The wings work as a kind of "doors" that give access to a "little corner of heaven", the cozy interior of the Hotel or Casa Arcanjo.
Later, we developed the websites following the visual identity created earlier, using wood and gray tones, and maintaining the same line of simplicity and elegance. The final result was a modern, fast and responsible platform that offers its users a pleasant and intuitive experience, reflecting the main key points of the brand: welcome, well-being and delicacy. Functionalities such as an online reservation system, contact forms and photo galleries showing the areas of these accommodations were added.
These wings work as a kind of "gateway" to the welcoming interior of the Hotel or Casa Arcanjo, where guests will feel as if they were in a "little corner of heaven". The end result is an elegant and sophisticated logo that conveys the essence of the brand clearly and effectively.
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